The Blog, The Technology & It's Application
Now the proposition is how, when, and where to apply this great tool in the corporate world? Can it be used for status, Q&A, policy, human resources, work flow, certifications or other areas not readily seen in the world of Enterprise 2.0? Let's discover theses areas and highlight them for the good of the Enterprise. YouTube, MYSpace and the vast majority of Social Networks have made great headway in our social lives. LinkedIn, Digg and Stumble Upon have really driven their market by these social, err, rather community aggregation tools.
Now, step in a premier BLOG-ENGINE, such as Blog-City and you have the power of scalability harnessed by a toolkit that brings blogging to the corporation with unparrelleled functionality. The Enterprise is a commmunity, its a way of life, "Work-Life". How proud are corporations of their culture? Every corporation has a culture and to leverage that culture through the platform of a Blog is the next great step in Corporate Communication.
Extrapolating this technology and packaging it in such a way an organization can create a better user experience, easier user access/contact and pique the users interest into ownership of the topic begets a powerful communication workspace. Feedback in the final communications of the intended content starts a platform for ideas. A team that has this access openess and irradicates oppression brings forth a productive team that has no fear in suggestion, restrospectives and finding powerful solutions. Enter "Web 2.0" for corporate communications and Enterprise 2.0 becomes tangible. There are really 3 main areas that can benefit from this technology and with the correct server solution the possibility of increasing community participation, participant feedback and quality of retention is outstanding. The 3 areas are corporation, government, and educational institutions inclusive of public and private schools.
These three areas each have a pratical application that increases productivity, collpases normal organizational communications and creates an evironment of growth for the participants resulting in a higher quality operation.